Meet Sonia Orts

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SONIA ORTS BOTANICAL ALCHEMY  We had the opportunity to catch up with Sonia Orts and ask her some questions about herself and her business, Sonia Orts Botanical Alchemy.  Tell us a little bit about yourself and how you came to start Sonia Orts Botanical Alchemy I have always been Mademoiselle Parfum (Miss Perfume)— I went to a French school. My favourite hobby was to guess the perfume that others wore. I never bought the same perfume twice as there were too many new scents to be discovered, too many stories to be unveiled. But I always felt that something was missing in mainstream perfumes. In addition, in my late teens I was working as a fashion model, and as a consequence of having to wear heavy makeup regularly, and living the lifestyle of a model, my skin suffered badly. ...

35 000km with Walk. Sew. Good.

KNOWN EFFECTS talks with Megan & Gab from Walk Sew Good, two women on a 35,000km mission through Asia to deliver the world insight and knowledge about ‘who made your clothes’. “We are mad and we certainly don’t pretend to have all of the answers to the unsustainable impacts of the fashion industry. But we’d like to change the way people look at, value and talk about fashion and we thought that this could just be insane enough to get your attention.” This statement is where Known Effects started, and it is that same belief that brings us together. At an event a few months back at The Corner Palm Byron Bay, we heard Jas from Stone & Wood and Tania from the Coven Shoppe talk about not pretending to have all the answers about being sustainable in every area of business. They would rather be transparent and connect with...

Meet Shannon, Founder of Project Selvage

When I tell people that my business is based around upcycled fashion, I recognise the look on their face straight away. The ‘I have no idea what you’re talking about’ look. Their face screws up slightly and goes blank, as they try to rack their brains for a possible meaning. But now I am armed with a (pretty well scripted) response when I can sense someone is hearing the term up cycling for the first time. It goes something like this... Upcycling in fashion is the process of using preloved clothing and transforming it into something new. This process creates value in the garment again, improves its longevity and prevents it from ending up as textile waste in a landfill. Ten years ago, when I was studying fashion design, I didn’t know what up cycling was either. Back then, sustainable fashion wasn’t really a thing. Not once was...