Four facial spritzes to delight your skin

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Dull skin is never a good look for us ladies. Facial toners support the skin’s natural processes of cleansing and renewal, minimising the appearance of pores, balancing moisture and oil content and leaving skin looking and feeling healthy, toned and radiant. A facial toner is the ideal daily care product for normal, dry and sensitive skin, as well as skin that is in need of regeneration. Thus these facial mists recipes will keep you looking cool and will give your skin the pick-me-up it needs while helping to restore moisture and tone brightening the skin. By using just a few ingredients, you can give your skin an added health boost without spending a fortune. Here are some of my favourite recipes: Orange Mist 1/2 cup orange blossom water1 tbsp mint leaves2 tsp of fresh organic lemon zestDistilled water This...

The Face Behind Zuanna Cosmetics

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KNOWN EFFECTS would love to introduce you to Joanne, the face behind Zuanna Cosmetics. We had the pleasure of taking some time-out to ask Joanne some questions about herself and Zuanna Cosmetics. Enjoy! What motivated you to start Zuanna Cosmetics? My motivation came from my own struggles with skin sensitivities and discovering how difficult it was to find pure, simplistic products that weren’t filled with unnecessary ingredients. I really wanted to create a range that people could relate to. I wanted to combine nature, simplicity and luxury while most importantly delivering results. Where did the name come from? Pronounced ZU-AH-NNA The name Zuanna is Joanne (my name) in Sardinian. My family is of Sardinian heritage with both my parents having been born there and migrating to Australia in the late 1950’s, early...

The Face Behind Mash Accessories

We took some time this month to catch up with the Face Behind the vegan accessories brand, Mash Accessories. We had a list of questions for the sister duo brand and had the pleasure to chat with Mansi to fill us in on their journey.   ‘I  love to create stylish accessories and that they are VEGAN’ – Manis, Mash Accessories   Where did the name Mash Accessories come from? The word mash came the combination for my name, Mansi and my sisters name, Shivani. Shivani is the guiding soul behind my brand. What gave you the motivation to start Mash Accessories? Whenever I bought a bag from anywhere I would love to be creative and do some thread work, patch work or even painted it just to make it stand out.   A lot goes into deigning your bags, what is the most exciting part of the process? The most...

Business Alignment and Organic Flow

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We decide to build a business and create a product or service because we are passionate about what we are selling or offering. As entrepreneurs we have a tendency to come rolling into our business with a bag full of ideas but we don’t always have the ability to slow down and figure out where to place each and every idea. Do you remember why you started your business? Have you got to a point where you feel like something just isn’t right? Maybe you need to slow down and ask yourself some questions that will help you realign your business in a way that is in alignment with you and your business morals. We all want our businesses to evolve and evolve in such a way that our passion for our business can be seen through our brand and products or services. Sometimes as small businesses we can feel like getting our business to evolve is a...

The Faces Behind Grilo Protein

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KNOWN EFFECTS takes some time out to chat to Martina (bottom right pic) about Grilo Protein and their business venture. We whipped up an awesome smoothie, jared it and took some samples on an adventure through Lennox Head to some of our smoothie loving mates. CRICKETS ?? with a strange look on everyones faces AFTER the fact that they have just told us how GOOD the smoothie was. This was the response of a handful of our health lovers. After we sat down and chatted to them about Grilo Protein and all the benefits these bugs have to our environment and bodies we had converted our foodies to add Grilo Protein into their daily life. ‘When I am finished with the powders I have, Ill be purchasing this for sure” - Ash Join us as we ask Martina about business. xo Tell us what the reaction is when you are out on the streets promoting Grilo...

Breaking the Myth of Balance

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What often defines our own personal versions of balance is what we see of other people’s highlight reels on social media. Comparing ourselves to another person, thinking they have their life in balance and is perfect, only sets us up to feel failure in our own lives. There was a time when there was no social media. No highlight reels. There was conversation about the good and the bad. Less pressure to live up to the ideal. To be super mum and business owner. What if you could define what balance means to you? In fact, what if we changed balance to ‘your happy’? What does your happy look like in the areas of your business, life and self? What makes you happy in business? Is it the number of clients or customers you serve? The amount of money you make every week? Is it completed tasks? Connections? Freedom to spend time with your...

35 000km with Walk. Sew. Good.

KNOWN EFFECTS talks with Megan & Gab from Walk Sew Good, two women on a 35,000km mission through Asia to deliver the world insight and knowledge about ‘who made your clothes’. “We are mad and we certainly don’t pretend to have all of the answers to the unsustainable impacts of the fashion industry. But we’d like to change the way people look at, value and talk about fashion and we thought that this could just be insane enough to get your attention.” This statement is where Known Effects started, and it is that same belief that brings us together. At an event a few months back at The Corner Palm Byron Bay, we heard Jas from Stone & Wood and Tania from the Coven Shoppe talk about not pretending to have all the answers about being sustainable in every area of business. They would rather be transparent and connect with...

Meet Shannon, Founder of Project Selvage

When I tell people that my business is based around upcycled fashion, I recognise the look on their face straight away. The ‘I have no idea what you’re talking about’ look. Their face screws up slightly and goes blank, as they try to rack their brains for a possible meaning. But now I am armed with a (pretty well scripted) response when I can sense someone is hearing the term up cycling for the first time. It goes something like this... Upcycling in fashion is the process of using preloved clothing and transforming it into something new. This process creates value in the garment again, improves its longevity and prevents it from ending up as textile waste in a landfill. Ten years ago, when I was studying fashion design, I didn’t know what up cycling was either. Back then, sustainable fashion wasn’t really a thing. Not once was...

The Fair Trade Fashion Show Fundraiser

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“THIS IS A FASHION SHOW FOR ACTIVISTS. Slavery is a $150 billion industry affecting an estimated 21 million people worldwide. We are all connected to it - which means we all have the power to fix it. The fashion industry is one of the many culprits contributing to this problem, and the cure is Fair Trade Fashion. Join us as we celebrate the stories and styles from artisans around the world while raising money and awareness to end modern slavery.” https://www.fairtradefashionshow.com/   On July 29th, 2017 The Fair Trade Fashion Show Fundraiser, a sold-out event at the CTRL Collective, Downtown Los Angeles opened its doors to over 150 like-minded people driven to make change in the fashion industry. KNOWN EFFECTS had the opportunity and absolute pleasure of chatting with the founder of this event, Sica Schmitz. When you think of a...